On the eve of its 10th anniversary, Oslo’s main airport at Gardermoen has found itself immersed in another round of criticism, this time for virtually forcing international passengers into its duty-free shops. Airport officials gave in to the critics on Tuesday.
The entrance to the international terminal leads passengers right into the duty-free shopping area, especially since the fence (at left) was erected. Now it will be removed.
PHOTO: JON HAUGE |
| |
| |
| |
| |
| |
| |
| |
The airport has been bashed in recent months for everything from long lines at security checkpoints to high food prices. Not everyone thinks the airport has lived up to its ultra-modern design, and critics contend it has descended into tacky commercialism.
Last week Norway’s leading expert on consumer behaviour, Trond Blindheim, blasted airport officials for what he declared was a creative attempt to funnel passengers into the airport’s large duty-free shopping area.
In addition to locating the duty-free shopping area just inside the entrance to the international terminal, airport officials approved construction of a fence just to the left of the entry area, ostensibly as a place to park shopping carts.
Blindheim, principal of Oslo’s marketing college, noted that the fence also served to all but block off a corridor skirting around the duty-free area. That “forced” passengers into the duty-free shopping area, Blindheim charged.
Airport officials now agree, to an extent. “For a while there was even a sign saying it was prohibited to walk around the shopping area,” said Jo Kobro, information chief for the airport. “That was quickly removed.”
Now, he said, the fence will be removed and the terminal entry area expanded so that passengers can more easily avoid duty-free temptations if they so choose. Kobro claims that surveys show passengers want more shops, not less, at the airport, but concedes that spending time at the airport should be “a good experience,” not one in which passengers feel pressured into shopping.
“We now see that the passageway beyond the tax-free shop was too small,” Kobro said, adding that the fence was likely to be taken down before the end of the week. He stressed, though, that revenues from the duty-free operations are an important part of the airport’s overall revenues and contribute to keeping costs down.
—————
API/Source.aftenposteneng